It was at a point when there was widespread skepticism about the degree of truth which characterized relationships between the public and the worlds of politics, the military, and business. NCTE passed two resolutions. One called for the Council to find means to study dishonest and inhumane uses of language and literature by advertisers, to bring offenses to public attention, and to propose classroom techniques for preparing children to cope with commercial propaganda. The other called for the Council to find means to study the relationships between language and public policy and to track, publicize, and combat semantic distortion by public officials, candidates for office, political commentators, and all others whose language is transmitted through the mass media. Under his editorship, the committee produced a book called Language and Public Policy , with the aim of informing readers of the extensive scope of doublespeak being used to deliberately mislead and deceive the audience.
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Shelves: figuring-out-life What a find this book was, who knew there was a Chair of the Committee on Public Doublespeak? Well there is and this is an expose, an indictment of the intentional misuse and twisting of language for deception.
This is almost like investigative journalism, countless examples of doublespeak all throughout the public realm in government, the military, business, education, advertising, medicine, you name it. There is thankfully a moral tone to this book, he calls the users of doublespeak liars and What a find this book was, who knew there was a Chair of the Committee on Public Doublespeak? There is thankfully a moral tone to this book, he calls the users of doublespeak liars and manipulators with their words having real impact on our society and lives.
This is an important book that I will hold onto, written in well before the internet so what he describes has multiplied exponentially. Their language did not extend thought but thought to limit it. This book showcases the doublespeak used by the government and by companies to "communicate" with the public. The book includes both harmless examples of doublespeak, like "vertical transportation corps" for a group elevator operators, as well as more concerning examples of doublespeak used in advertising, and by the government.
I was fascinated to learn about the ways that advertisers can twist language to seem to make a claim, when in reality nothing is promised. An example I found both humorous and worrying was a claim made by Ford about a new vehicle.
Lutz has filled the book with interesting examples such as this, and I would highly recommend it to anyone.
Buy for others
This essay is meant to enlighten people on examples and different uses of doublespeak and how organizations and others use it to mislead. Lutz introduces the idea of doublespeak as inherently negative. He starts by proceeding to discuss types of doublespeak subcategory-by-subcategory. Within his subcategories, he gives various real-world examples from various aspects of communication. Their point of views may be different, but their conclusion is the same. Men and women have difficulties of communicating.
The World Of Doublespeak By William Lutz
William D. Lutz