About this title The Second Edition of Enchanting a Disenchanted World: Revolutionizing the Means of Consumption is a unique analysis of the world of consumption, examining how we are different consumers now than we were in the past, both in the U. In the process of understanding this social development, a wide range of theoretical perspectives including Marxian, Weberian, critical theory, and postmodern theory are applied. The book also looks at concepts such as hyperconsumption, implosion, time and space, and simulation. Enchanting a Disenchanted World connects the everyday world in a sociological and theoretical way, making it an ideal text for a wide range of undergraduate and graduate courses including introductory sociology, sociology of consumption , social change, popular culture, sociology of leisure, social theory, and economic sociology. His best-known work, The McDonaldization of Society 8th ed.
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Ritzer explained that the corporation success and its Cathedrals of Consumption, is in a way that it displays of excess and abundance and gives rise to consumer cult. Besides providing different commodified services and goods at their different locations existing around the globe, Ritzer indicated that Cathedrals of Consumption often allows the consumers to do things themselves, and other strategies making consumers believe that their shopping attitude that is new found will change their lives forever.
Cathedrals of Consumption are designed with an expectation that the consumers will develop the passion for getting goods and services gradually. They are places of excessive consumption, and this has led the consumers to hyper-consume than they need. Disney World and its other aspects are of interest to this paper because it represent a Cathedrals of Consumption in myriad ways.
From the definition of Cathedrals of Consumption, as provided by Ritzer , Disney World falls as one of the Cathedrals of Consumption. This implies that Disney World is part of an international corporation, and it is just a site of consumption for the larger corporation.
The pressure to maintain sustainable consumption is echoing everywhere. This suggests the need for active involvement from the demand side of the market in safeguarding Ritzer further showed how Disney World is a Cathedral of Consumption. Disney World in a way displays of excess and abundance and gives rise to consumer cult, besides providing different commodified services and goods at their different locations existing around the globe. At Disney World, I have consumed many things such as a day at Walt Disney World, T-shirts, fast foods and other non-obvious things such as a day at the ballpark, medical service and a lecture.
Additionally, Disney World has global presence through its several products, theme parks and many of its business enterprises such as the television shows the Disney channel ,movies Walt Disney Studios , and cable television network Walt Disney World, n. How is this cathedral an example of re-enchantment in a disenchanted world? Give concrete and specific examples The Cathedrals of Consumption, such as Disney World, must be re-enchanted continually if they are to maintain their attracting ability of sufficient number of consumers.
Disney World is an example of re-enchantment in a disenchanted world in many ways. Ritzer defined re-enchantment as a process of creating a spectacle through simulations and extravaganzas. Spectacles According to Ritzer , p. You must offer something extra for whatever you have to sell. The grand opening did not go without problems, and park operations were disorganized. In this paper, I will attempt to explain the assumptions that the Walt Disney Company made and the results of those assumptions.
How Disney Disney World re-enchanted by transforming the amusement parks, creating moral order compared to the early parks, cleaned them up and making them be accepted as family entertainment. Walt Disney World n. Despite the fact that visitors who arrived in early parks felt danger and sense of looseness, the tourists arriving at the Disney World take comfort and know for a fact that within Disney World lies a world that is tightly regulated.
How does it enchant and re-enchant? What mechanisms does it use to do this? Show this by using the following concepts from Ritzer, Chaps.
Spectacles These are astonishing shows such as the Mardi Gras, conventions, fairs and even the department stores Ritzer, p. The new consumption means in Disney World create spectacle in order to bring very many people to buy services and goods. A casino, a mall or a theme park that is half full or empty has a smaller population of selling and does not generate a similar excitement as a full house. Disney World uses spectacles since it understands well that sparsely populated consumption cathedrals generate less appeal and can fail.
Many people are animated by presence of a large number of persons, and this translates to increased sale of services and goods.
Extravaganzas These are different devices used in creating a spectacle Ritzer, pp. They are also intentional shows put to produce spectacles. In Disney World, they distinguish themselves by putting on spectacular shows than their competitors. Disney World uses variety of devices in creating their spectacular shows such as legendary stars, large orchestras, huge casts, potentially dangerous and live animals, elaborate production numbers, booming sounds, blinding light shows, breath-taking technology.
Ostentatious sets, daring nudity, incredible costumes among others Ritzer, pp. When deciding on a major vacation, many options need to be weighed.
When am I going; where am I going; how long will I be gone for, and most importantly, what will I do while I m their. You can find information on Disney packages through your travel agent, online, Simulations This is the process of creating an illusion of reality, where the real imitates the imitation now, and the unreal becomes the reality Ritzer, pp.
Some of the entertainment simulations at Disney World include the video and computer games that correctly simulate the environment. Film simulations are also popular in Disney World since they are controllable, of high quality. Moreover, theme park rides are simulators where the ride simulators feel like they are realistically moving according to the motion scripts pre-recorded.
How does the Cathedral use science and rationality to create the magic of these spectacles? Be sure to give concrete examples The Cathedrals of Consumption uses rationality and science in creating magic of these spectacles in many ways. AS they attract more consumers of their products, their enchantment must be reproduced on demand over and over.
In addition, branches of the enchanted settings that are successful are opened globally and across the nation with the result that the same magic essentially must be reproduced in many locations. To realize this, the magic is systemized in a way that it is recreated easily from one place or time to another.
For example, use of wienies, the examples seen on DVDs Ritzer, Is your cathedral a landscape of consumption? Disney World is a landscape of consumption because it has a variety of Cathedrals of Consumption. Walt Disney created a revolutionary amusement park that is the theme park devoted to a particular motif. Moreover, magic kingdom is at the heart of the Disney World.
More broadly, all of these theme parks as well as other consumption means are found in one geographic area or even adjacent to Disney word, making it landscape of consumption. Was the Man Really Behind the Magic? A world without his magic and whimsy" "Walt" 1.
He had the ability to "see the entire picture" while connecting the past to the future to make life more enjoyable "Walt" 1 of 5. Is your cathedral in devolution Chap. Disney World is in postmodern transformation since recently it experienced setbacks and declines and there is a possibility that the declines could be transformed into devolutions that are long term where consumptions continue to retreat Walt Disney World, n.
How do you think the great recession has affected your cathedral? Be specific The great recession affected Disney World in many ways because before the great recession; Disney Wonderland had irrational exuberance, and this led to overbuilding of different structures and a great deal of excess capacities. After the recession, newer settings of consumption that were able to overcome the challenges and the weaknesses came up Ritzer, Are there some social and political policies that have affected the development, growth, or devolution of Cathedrals of Consumption?
There are some social and political policies that have affected the development, growth, or devolution of Cathedrals of Consumption. There are efforts through policies to find new uses for of the consumption cathedrals such as the big box stores, soon-to-be empty. Additionally, in some cases, I have seen true devolution as where contemporary consumption means are replaced by independently owned small shops. Moreover, I have seen in some malls especially the strip malls vacated by the chains being occupied by independent small entrepreneurs.
All these changes are as a result of social and political policies. References Essentials of Sociology. Ritzer, G. Enchanting a disenchanted world: Revolutionizing the means of consumption. In developing these weapons during and after the Second World War, the American Walt Disney World. Walt Disney World Expert Advice from the inside source. New York: Disney Editions. Walt Disney opened the gates to thousands of elated fans in Walt Disney World opened their gates Walt Disney World Swan and Dolphin hearted d cor.
On top of everything that has already been said about these parks, Disney World July and we were on a family vacation to Walt Disney World. The plane had departed from Philadelphia International Airport at The greatest disappointment of the day was the missing The Disney World Adventure When we entered the We were amazed to experience a
The focus is on the macrostructures in which consumption takes place and not microlevel consumers and their actions. To put it another way, the focus is on structures and not on consumers as agents. It is interesting to note how many of the new means of consumption have their roots in the s. This is undoubtedly traceable to the increasing affluence of American society as well as the growth of facilitating means of consumption relating to transportation—automobiles, highways, jet planes, and so on.
Enchanting a Disenchanted World: Continuity and Change in the Cathedrals of Consumption
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