ESSENTIALS OF BUSINESS DRIVEN INFORMATION SYSTEMS BALTZAN AND PHILLIPS PDF

Adult Summary This book took the US market by storm in its first edition thanks to cutting edge content and an unparalleled range of technical resources. Australian and New Zealand academics have optimised the text for the global and local environment whilst retaining its content and technology strengths. The Baltzan and Phillips approach firstly discusses various business initiatives and secondly outlines how technology supports those initiatives. The premise for this unique approach is that business initiatives drive technology choices in a corporation. This approach takes difficult and often intangible MIS concepts and applies them using a hands-on approach to reinforce the concepts.

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IT: A field concerned with the use of technology in managing and processing information. Data: Raw that describe the characteristics of an event d. Information: Data converted into a meaningful and useful context e. Business Intelligence: Applications and technologies that are used to gather, provide access to, and analyze data and information to support decision making efforts.

Roles in IT a. Measuring Success of IT a. Two main measuring tools that provide to the Key performance indicator KPI — measures that are tied to business drivers i. Effectiveness impact - Usability, satisfaction, conversion, financial.

Efficiency performance - Throughput, transaction speed, uptime, accuracy, etc. Benchmarking — a process of continuously measuring system results, comparing results benchmark values , and identifying improvements. Threat of substitute product or service b. Buyer Power c. Threat of new entrants bargaining power of channels and end users d.

Supplier power bargaining power of suppliers e. Rivalry among existing competitors 7. Broad Market- High Cost: Differentiation c.

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Essentials of business driven information systems

The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization. The new edition of Business Driven Information Systems is state of the art in its discussions, presents concepts in an easy-to-understand format, and allows students to be active participants in learning. The dynamic nature of information technology requires all students—more specifically, business students—to be aware of both current and emerging technologies. Students are facing complex subjects and need a clear, concise explanation to be able to understand and use the concepts throughout their careers. By engaging students with numerous case studies, exercises, projects, and questions that enforce concepts, Business Driven Information Systems creates a unique learning experience for both faculty and students.

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ISBN 13: 9780073376721

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